sharp
You are here: Sharp Manufacturing UK > About Sharp > News

Sharp to Introduce AQUOS Quattron 3D LCD TVs – two Models in the LE925 Series

Berlin IFA 2010, 02.09.2010

Four-Primary-Color Technology Enables Bright, Vivid 3D Images with Minimal Crosstalk(1).

primary-color technology. Sharp’s four-primary-color technology is based on its proprietary UV2A technology(3). This technology newly adds Y (yellow) to the three RBG (red, blue, green) primary colors, dramatically improving the ability to faithfully reproduce colors.

In addition to the four-primary-color technology incorporated in LE820 and LE810 series AQUOS Quattron LCD TV released this spring, Sharp has combined FRED technology(4)  – Sharp’s proprietary high-speed LCD drive technology and Side-mount Scanning LED Backlight(5). Further, a significant improvement in a brightness of approximately 1.8 times greater(6) than the conventional three-primary-color LCD panels enables users to enjoy impressive 3D images with minimal crosstalk.

Along with LE925 series, Sharp will introduce LE924, LE824, LE814 AQUOS Quattron LCD TV series. These models feature the four-primary-color technology that render rich colors and deliver outstanding image for 2D pictures. LE924, LE824, and LE814 series also features network connection which offers wide range of internet services including video streaming and web browsing functions.

Sharp will strive to further expand the AQUOS Quattron LCD TV line-up, and continue to develop LCD TVs with high image quality and energy performance, and lead the way into a new era of color video.

Major Features
1. Four-primary-color technology faithfully renders colors to provide vivid, high-quality images.
2. Impressive 3D images with screen brightness approximately 1.8 times*6 higher than previous models (LE925 Series).
3. AQUOS NET+ allows user to easily view a wide variety of video contents and services on the internet.
4. Stylish models feature thin and seamless full-flat design just 3.9 cm thick  (LE925, LE924, LE824 Series).
5. Industry’s leading class level high energy performance.

________________________________
(1) Double vision in which the images for the right and left eyes overlap in a 3D display that uses separate images for the left eye and right eye to create the perception of a three-dimensional stereoscopic image.
(2) Quattron is a combination of the word “quattro” meaning “four" in Italian, and the word “electron” in English. The use of four primary colors is a concept designed for LCDs, and differs from the conventional three-primary-color concept of light and color.
(3) Abbreviation of Ultraviolet induced multi-domain Vertical Alignment. Photo-alignment technology that can precisely control the alignment of liquid crystal molecules using a manufacturing method based on UV light exposure.
(4) Abbreviation of “Frame Rate Enhanced Driving.” LCD signal processing technology for 3D television.
(5) Technology to control crosstalk generation based on switching the backlight on and off at high speed, and dividing the LCD panel into a number of regions where the brightness of the backlight is independently controllable.
(6) Screen brightness when displaying 3D images compared to Sharp’s previous technology (three-primary-color Advanced Super View LCD without FRED technology).

 

attachment Format Size Date
Press Release: Sharp AQUOS LE925 Series PDF 69.09 KB 02.09.2010
Sharp AQUOS LE925 Series JPG 370.41 KB 02.09.2010